Guide to Keeping Up With Instagram trends

  1. Follow Instagram Influencers In Your Industry
  2. Make Use Of Exploding Topics On Instagram
  3. Keep Up With Meme Accounts

With continuous algorithm tweaks, and ever-changing marketing methods, it might feel like you’re always playing catch-up with Instagram trends. With 1 in 2 people using Instagram to discover new brands, it’s never been more important to utilise the platform as a business owner.

We’ve compiled a strategies anyone can use to keep up with Instagram social media trends. By following these strategies, you’ll be able to keep up with trends on at least a basic level. And then get the experts to help you with the really tricky stuff!

Follow influencers in your industry

If there’s someone you can be sure is up to speed on the latest social media trends, it’ll be an influencer. Find Instagram influencers or public personalities relevant to your industry, follow them, and keep an eye on what they’re doing. What type of reels are they creating (video content is king), what trending music are they using, which of their posts are getting the most engagement, etc. It’s also important to remember that different niches will have different trends.

Now, you can even set post alerts and notifications for when these Instagram accounts post, so you’re always in the know.

Remember that social media moves FAST, so jumping on trending memes and using trending music really needs to be done within days of you coming across it.

If you’re looking to outsource your social media management to maximise your reach, get in touch here.

Make use of exploring topics

Exploding Topics is a freemium tool that shows you topics in various categories that are trending. Simply enter a date and a niche, and the tool will present you with a list of trending search phrases.

Think of it like doing keyword research for SEO. But instead you’re doing topic and trend research for social media.

Often a good strategy is to combine your upcoming planned content with a trending factor if possible. In practise, this might be using a trending sound on a reel you’ve already planned or made. Or using saved photos to create trending memes.

Meme accounts

Highly relatable, clever and humorous content can be just as if not more successful than high-quality and tailored content. Today, social media accounts are all about brands having a human voice and connecting with their customer base, rather than stagnant corporate content.

By following major memes accounts you’ll be sure to keep up with a wide-variety of trends happening on Instagram. Even current affairs and breaking news!

Stuck on your social media?

If you can’t remember the last time you posted or find you aren’t in love with your feed, you can reach us on [email protected]!

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